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Multimedia & Graphics Designing

What Is the Definition of Graphic Design?

A standard dictionary definition of graphic design may say it is an artistic profession or process that relies upon visual communication for the purpose of conveying information to a specific or general audience. However, considering the fact that the nature of the audience holds the most potential for profit, Savannah College of Art and Design suggests a slightly different definition of graphic design: the communication link between seller and consumer. Schools offering Graphic Design degrees can also be found in these popular choices.

Usage

The specific list of industries and publications that require graphic design is long, and it covers practically every media that’s based on visual communication, from newspapers to websites. Here is a partial listing of some of the places where graphic design is used.

  • Logos and company branding
  • Websites
  • Advertising
  • Book covers and design
  • Promotional materials
  • Packaging
  • Posters
  • Layout of magazines and newspapers
  • Illustrations
  • Greeting cards

What Is Multimedia Design?

Multimedia design is the art of integrating multiple forms of media. It is used in video games, information kiosks, websites and many other interactive applications. Careers in multimedia design can be found in a growing number of industries, from Madison Avenue advertising agencies to Hollywood production companies. For information about potential degree programs and career opportunities in multimedia design, read on. Schools offering Multimedia Design & Development degrees can also be found in these popular choices.

About Multimedia Design

Multimedia design requires both creative and technical skills to integrate two or more types of media. It is probably most prevalent on the Internet, where you might encounter a web page that uses a combination of audio, animation and text. The advertising and marketing industries have jumped on this trend of using multiple forms of media to reach wider audiences. Industries such as video gaming and education are also taking advantage of innovations in multimedia design.

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